Hi! I'm Erica.
I help professional musicians turn their creativity into successful businesses.
Here’s a crazy thought: What if, on top of their mad playing abilities, every musician possessed practical business skills that empowered them to flourish in today’s world?
The good news? If you’re a musician, you probably already run a small business -- your private teaching studio. By applying business principles to your studio, you can build a secure financial foundation for your career. A thriving studio would free you from worries about paying the rent, and allow you to invest your time in projects that bring you joy.
But how do you get there? Not every music school provides small business training. That’s why I’m here.
I write about building a fulfilling performing career alongside a healthy studio, being present for both life and work, and about facing the challenges that come with inevitable career transitions. Now, more than ever, we musicians need practical tools to navigate the changing music industry and global economy.
If you’d like to be part of the conversation and learn real skills to transform your livelihood, then learn more about our change-making community, Backstage Forum.